Wignall

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Gavin Wignall

I am a Design Leader and Strategic Thinker, helping to grow Design Functions from zero to one and beyond, across borders and cultures. Over the last 25+ years I have worked for both large corporations (+60k) and start-ups. I grow highly-functioning design teams that encourage collaboration and growth to get the best out of individuals, while delivering great solutions sitting at the forefront of the latest technology.


I am comfortable working at all levels of seniority, including C-suite and board level. Helping to set out clear design strategies that align with business directives and financial targets. Being a strong voice within the business to both evangelise the importance of design and untangle the path for strong cross-collaboration with peer functions.

20 Years experience across...


Signature strengths


• User Experience / Product Design / Data-driven Design

• Designing experiences alongside AI and Machine Learning

• Building large high performing teams across borders and cultures

• Design Strategy / Product Strategy / Business Strategy

• Hiring top talent / Career path mapping and unlocking growth

• Financial planning / Setting targets / KPIs / OKRs

• Stakeholder relationship management

• Design systems for large complex product suites


Primary industry experience


• Retail

• Financial Services

• Energy

• Transport

• Marketing